Joe Parenteau is one of the co-founders of Vancouver based startup Fable. They want to become a world-renowned direct to the consumer brand, that sells dinner plates and cutlery, and eventually other accessories for your home. Finding and acquiring customers is crucial, but it is both challenging and expensive in a crowded marketplace. Our three thought leaders have different opinions about Fable's prospects. Sunil Sharma, Managing Director of Techstars Toronto, likes the founders, their business plan, and the fact they are generating revenue. Lori Darlington, VP of RBC, is a fan of their brand and their accomplishments to date but encourages them to work closely with their financial institution, and advisors on a SWOT analysis and scenario planning. Joe Mimran, who created Club Monaco, and the Joe Fresh brand isn't so confident. He views the category as slow-moving, questions Fable's price point, and then offers them some incredible advice to create a brand that can be world-renowned. We include a bonus track featuring Joe Mimran's story.
Presented by, RBC.